Shuffle Feature

Competitive Analysis

These are three other streaming services that are popular in the United States. Analyzing these allows us to learn from the successes and mistakes of other sites and brainstorm ways to improve upon existing ideas.

Visualize and Organize the Data

This allows the data from the interviews to be organized and categorized visually

Project Goals

A Venn diagram visually conveys the goals of both the business and the users

Who is this app for?

Creating user personas helps to define the target demographic of the feature

User Flows

This displays the actions and paths that the user will take when navigating the site

Low Fidelity Wireframes

Lo-Fi mockups of each of the key pages of the site allow for a visual representation of the site’s layout and can be used for usability testing

Testing My Ideas

The Lo-Fi Mockups can be used to observe how users navigate the new feature and identify any issues with the design and layout of the site

Age: 32-42 Gender: 25% Male 75% Female

Testing conducted remotely via Google Meet

Test participants were asked to perform the following 3 tasks:

  1. User chooses a comedy show to watch.

  2. User chooses to display 6 different comedy show options.

  3. User searches for a K-Drama to watch.

Iterate on the Design

Now the pages and features have to be updated and redesigned based on the results of the usability tests

Final Prototype

This is a fully interactive version of the new feature as it would appear on the website.

Final Design

After numerous tests and iterations, the design of the new website feature is finalized!

Choose a Comedy TV Show

Choose Between 6 Comedy TV Shows

Pick a K-Drama

Conclusion

The most interesting aspect of working this project was having to work within the confines of an existing style. I had to use the color palette and UI components that Netflix already uses. This helped me save time on coming up with my own buttons, icons, and components. However, it also limited how I design each of the screens.

My work greatly benefited from the input of both the interview subjects and the participant in the usability tests. This project further exemplifies why research and user testing are imperative to the UX/UI Design process.