Website Redesign

Hector’s Taco Shop

Affinity Map

This allows the data from the interviews to be organized and categorized visually

Project Goals

A Venn diagram visually conveys the goals of both the business and the users

Who is this app for?

Creating user personas helps to define the target demographic of the website

User Flows

This displays the actions and paths that the user will take when navigating the website

Low Fidelity Wireframes

Lo-Fi mockups of each of the key pages of the website allow for a visual representation of the site’s layout and can be used for usability testing

Mobile Version

Desktop Version

Testing My Ideas

The Lo-Fi Mockups can be used to observe how users navigate the website and identify any issues with the design and layout of the site

Age: 28-42 Gender: 25% Male 75% Female

Testing conducted remotely via Google Meet

Test participants were asked to locate the menu on the site and to make a pick-up order.

Iterate on the Design

Now the app has to be updated and redesigned based on the results of the usability tests

Final Usability Testing

This final user test will help identify any final tweaks the design may need to improve the final product

Age: 34-42 Gender: 50% Male 50% Female

Testing conducted remotely via Google Meet

Test participants were asked to locate the menu on the site and to make a delivery order.

Final Prototype

This is a fully functional prototype of the final website.

Establish a Style

Creating a Style Tile helps to plan the color pallet, design, and overall vibe of the app

Final Design

After numerous tests and iterations, the design of the website is finalized

Mobile Version

Desktop Version

Conclusion

Overall, this project has greatly affected my development as a UX Designer. It allowed me to take an existing website and analyze what works well and what doesn’t. This project was also a great opportunity for me to work with test participants and users to see how others perceive my work and designs. I also studied the designs of other existing restaurant websites in order see what industry standards and trends I should incorporate.

One of the main challenges I encountered with this project was ensuring that my designs were in line with existing UX Design principles and user expectations. Designs that looked intuitive to me were not necessarily perceived that way by the participants in the user tests. This allowed me to incorporate the user feedback as well as comparing my designs to other existing websites.

A main takeaway from this is that you won’t always be able to predict how users will interact with your designs, therefore emphasizing the importance of interviews and user testing.